Effectively managed social media

Unfortunately despite the impression that it may give off, success in the world of social media marketing is not as simple as starting a page, gaining likes and then sitting back while they all buy your products.

Social media is a long haul marketing strategy, and if you want people to trust your brand then you need to do it right. To start off with you need to gain a substantial number of likes or followers, which won't happen by word of mouth alone. We specialise in increasing brands presence on Facebook for instance by running promotions and competitions that require a simple like to enter.

Once you have the followers you have the privilege of being able to post to their news feed whenever you desire. This needs to be treated as just that, a privilege. All to often brands go mad with percieved power and fire all of their products, information and updates constantly at their fanbase, leading to them being blocked, deleted or hidden from annoyed peoples accounts.

Todays internet users are more savvy to traditional marketing 'spam' than ever before so you really need to be relevant and transparent in everything you do here or they'll suss you out and post a negative comment/review tarnishing your brand.

When Giant manage your social media accounts, we'll balance promotion with genuine interest and create a following that interact with you on a continuous basis. This interation is the absolute key in social marketing and is the ultimate goal, as it is paramount to building your brand's identity and gaining trust and recognition in todays crowded marketplace.

Methods

Keeping your existing users happy is important as they are your potential future customers. As we've mentioned above a delicate balance has to be struck between spammming them with your products and leaving them alone to the point at which they decide there is no point in continuing to follow/like you.

Gaining new followers is another key aspect which we can do through promotions, competitions and advertising campaigns. Promotions to gain likes have the additional benefit of keeping your existing followers happy as they only have to click a couple of times to enter to win a prize.

There's also the added bonus of using Facebook competition entry to collect user data and contact them with email marketing in the future, but making sure they can easilly opt out if they wish.

Interested?

Presuming you already have yourself a Facebook 'like' page/Twitter Account/ YouTube page, send us a monthly plan on what you're trying to push sales for and what new products are key to your business model.

We'll devise and implement a strategy to run over a set period of time and push awareness of your brand through selected channels. From competitions requiring a 'like' on Facebook or a 'follow' on Twitter, to other aspects of marketing like marketing emails or print based promotions.